Judy Viitanen - PR and Event Management Consultant

Posts Tagged ‘Restaurants’

Get Noticed! …Try third-party endorsement, say’s Judy!

In Advertising, Blogging, Business, Communications, Financial, Marketing, PR, Publicity, Social Media, start-ups, Third Party Endorsement on January 26, 2011 at 5:59 pm

Getting your company, product or service noticed and talked about by customers and increasing sales really doesn’t mean spending hundreds or even thousands of pounds on an advertising campaign. Sometimes the greatest customer buzz costs nothing at all.

I know that third-party endorsements are one of the best ways you can achieve interest in your business without spending a lot of, or even any, money. Expensive advertising campaigns, no matter how exciting, do not guarantee your success. Third party endorsements don’t require the same overhead and pose much less of a financial risk. While you may not get national interest, you can generate buzz, build your clientele and increase your profits.

The media can be a powerful partner in helping you build your business. Third-party coverage from reputable media outlets is viewed as an objective, credible endorsement.

For example … You see an ad for a new local Indian take-away restaurant; it claims to have the best curries in the area. It catches your interest, but then again every restaurant ad says they have the best food and menus. Then you read an article by the local newspaper restaurant reviewer who raves about the choice and quality, deeming it the best he’s ever had.

Which is going to really convince you to try that restaurant? Chances are the restaurant review is going to give you the push you need. Third-party endorsements – whether by the media, a local organisation or a prominent member of your community – give your product or service the validation for which customers often look.  I’m happy to report that my company, PRimage, has helped many local companies and start-ups gain the buzz they need for their products.  Contact me to find out more ….

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