Judy Viitanen - PR and Event Management Consultant

Archive for the ‘Blogging’ Category

Relationship Tip …..

In Blogging, Communications, Family, Inspirational Quotes, Lifestyles, Relationships, Social Issues, Wellbeing on January 28, 2011 at 7:05 pm

It takes two people to start an argument. But one wise person to end it …..

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Get Noticed! …Try third-party endorsement, say’s Judy!

In Advertising, Blogging, Business, Communications, Financial, Marketing, PR, Publicity, Social Media, start-ups, Third Party Endorsement on January 26, 2011 at 5:59 pm

Getting your company, product or service noticed and talked about by customers and increasing sales really doesn’t mean spending hundreds or even thousands of pounds on an advertising campaign. Sometimes the greatest customer buzz costs nothing at all.

I know that third-party endorsements are one of the best ways you can achieve interest in your business without spending a lot of, or even any, money. Expensive advertising campaigns, no matter how exciting, do not guarantee your success. Third party endorsements don’t require the same overhead and pose much less of a financial risk. While you may not get national interest, you can generate buzz, build your clientele and increase your profits.

The media can be a powerful partner in helping you build your business. Third-party coverage from reputable media outlets is viewed as an objective, credible endorsement.

For example … You see an ad for a new local Indian take-away restaurant; it claims to have the best curries in the area. It catches your interest, but then again every restaurant ad says they have the best food and menus. Then you read an article by the local newspaper restaurant reviewer who raves about the choice and quality, deeming it the best he’s ever had.

Which is going to really convince you to try that restaurant? Chances are the restaurant review is going to give you the push you need. Third-party endorsements – whether by the media, a local organisation or a prominent member of your community – give your product or service the validation for which customers often look.  I’m happy to report that my company, PRimage, has helped many local companies and start-ups gain the buzz they need for their products.  Contact me to find out more ….

Positive PR & Co-ordinated Communications from PRimage

In Blogging, Business, Communications, Conferences, Marketing, PR, PRimage, PRimage VIP Events, Public Affairs on January 15, 2011 at 8:08 pm

Are you looking for reliable, experienced and highly strategic PR support? Do you want a PR agency that has a strong reputation for client service and delivery of intelligent, effective PR and media relations – on time, on message and on budget?

If so, Judy Viitanen and the team at PRimage could provide the answer.

We are a full service Public Relations consultancy. Although we work in a variety of business arenas, we specialise in PR, media relations, public affairs and co-ordinated communications for the healthcare sector, with a strong emphasis on Pharmacy and the Pharmaceutical (Rx and OTC) industry – generating positive media exposure for our clients.


Judy Viitanen and the PRimage team are professionals who truly understand the PR business and healthcare communications in depth. Closely co-ordinated teamwork and regular brainstorming sessions on your business ensure we formulate and present you with the most creative proposals. At PRimage we integrate fully as an extension of your own team where our experience becomes shared.

You can be confident that our PR strategy and approach to your company’s media relations will be consistent and persistent; proactive as well as reactive: because we understand that positive editorial is a powerful promoter for your credibility, image and reputation.

And you can be sure that however small or large the PR project, we bring the same commitment to our implementation and delivery. At PRimage the partners do the work – we don’t just win the business!

Tips from PRimage VIP Events: The 5 ‘musts’ for successful event planning

In Blogging, Business, Communications, Conferences, Design + Print, Event Management, Exhibitions, Marketing, Meetings, Party Planning, Planning, PR, PRimage, PRimage VIP Events, Seminars, Speakers on January 13, 2011 at 4:36 pm

Our years of experience in organising successful and impactful client events has made PRimage pretty sassy in understanding what’s needed for successful pre and post planning.


Before planning your event or meeting, Judy Viitanen and the team advise that you focus on these 5 core points:

1.      Why are we meeting;

2.      What do we want to accomplish;

3.      Who’s coming;

4.      Where are we going;

5.      When will we meet?

Knowing the answers to these questions will help you get off to a good start!

More Tips:

Always ensure a thorough venue site visit before you book. Be sure to inspect the function rooms and amenities.  See if you can meet key staff while you’re there, including the sales manager or Meeting Director.

Become familiar with your chosen venue’s facilities and the capabilities of its staff. And choose a venue partner you can trust to guide your decisions accordingly.

Be clear whether spouses and children are welcome at your meeting or event. If they are invited to join in the occasion, be sure to have activities for them and extra rooms lined up.

One week before your event, confirm your meeting schedule, number of attendees, room set-up, AV needs, meal and reception schedules, travel logistics and overnight accommodation requirements.

Don’t underestimate the importance of attractive and informative event and meeting literature and marketing collateral. Clearly organized, well-designed folders, programmes, binders, directional signs and ID badges reinforce the importance of the meeting.

Take a break

It’s also crucial to keep attendees’ attention at meetings. We have discovered the useful tip of developing themes for meeting breaks. A morning break, for instance, could be a health break, with healthy snacks and a stretching session led by a professional.

In our experience, meetings and seminar should not go longer than 2 hours without a break, or attendees will get restless, or worse still bored!

Location, location – and timing is everything!

This is crucial. Consider a few key points when choosing your event location: geography, accessibility for attendees, budget, amenities, facilities and nearby attractions. After all, you want attendees to enjoy themselves at your meeting, and travel with relative ease.

Logistics and robust schedules are vital. Determine the arrival time for most of your guests so you, as event co-ordinator and the venue staff are properly prepared.

If you’re inviting speakers to your meeting, ask them if they have a preference for room set-up. Some may prefer theatre seating; some may like roundtable. It depends on what they have to say and how they like to say it.

At PRimage VIP Events we plan events that are creative and dynamic. We deliver on time and on budget.

PRimage VIP Events Team

The team’s experience and skill set ensures that events are turned around on tight timescales and delivered to an exacting standard, on time and on budget. For added-value, our team also includes the services of a professional photographer, florist, stylist, DJ and video producer.

We provide an outsourced option – or can work as an extension to your own team.

PRimage VIP Events ensure your events exceed expectations


Contact us today for more information: 01727874137 Or 07717691845

email: judy@primage.org

‘Beating Bowel Cancer’

In Blogging, Bowel Cancer, Healthcare, Lifestyles, London Marathon, Social Issues on January 12, 2011 at 4:01 pm

As a specialist healthcare PR consultant I get involved in work for a number of health and disease awareness charities.  On a personal level, because I lost my husband to bowel cancer, one of my favourite charities which I support is ‘Beating Bowel Cancer’.  They do great work in helping to save lives from bowel cancer – and also raise awareness and provide support to patients and their families. http://www.beatingbowelcancer.org

I’ve just heard that they have a a charity place available in the London Marathon 2011.  If you’re interested in running on behalf of this cause, please telephone Becca, on: 020 8973 0018.

I love social media!

In Blogging, Business, Healthcare, Politics, PR, PRimage, Social Media on January 12, 2011 at 3:05 pm

Blogging is fun! … My PRimage company website has a blog home page for my occasional work musings and comments on topical news items. Healthcare and politics are favourite blogging topics for me … plus a few personal musings.

I’m also a big fan of Twitter – and every day I try to post a couple of work and personal tweets.  I also find LinkedIn a great site for business networking – if you haven’t used it yet, you should!  I use Facebook to keep up to date with my friends and family — it’s great to chat to my friends across the pond and hear their news. I also have a business Facebook page – PRimage – Get Noticed!

You can find out more about my love of social media by clicking on the following links:

Follow Me on Twitter: http://twitter.com/JVPRimage

Check my profile on Linkedin: http://uk.linkedin.com/in/primage1

Floored by ‘Flu!

In Blogging, Business, Healthcare, Humour, Lifestyles, PR, Social Issues, Social Media, Wellbeing, Working from home on January 12, 2011 at 12:45 pm

I’ve been laid low by the dreaded Swine Flu for the past 6 days … not feeling a happy PR person! Haven’t felt this poorly for a very long time – but today I am managing to get out my lappy and do some work … from bed! The joys of being your own boss means that deadlines have to be met – but it least you can work from home in your PJs :))

Love this cartoon!