Judy Viitanen - PR and Event Management Consultant

Archive for January, 2011|Monthly archive page

Relationship Tip …..

In Blogging, Communications, Family, Inspirational Quotes, Lifestyles, Relationships, Social Issues, Wellbeing on January 28, 2011 at 7:05 pm

It takes two people to start an argument. But one wise person to end it …..

Advertisements

Get Noticed! …Try third-party endorsement, say’s Judy!

In Advertising, Blogging, Business, Communications, Financial, Marketing, PR, Publicity, Social Media, start-ups, Third Party Endorsement on January 26, 2011 at 5:59 pm

Getting your company, product or service noticed and talked about by customers and increasing sales really doesn’t mean spending hundreds or even thousands of pounds on an advertising campaign. Sometimes the greatest customer buzz costs nothing at all.

I know that third-party endorsements are one of the best ways you can achieve interest in your business without spending a lot of, or even any, money. Expensive advertising campaigns, no matter how exciting, do not guarantee your success. Third party endorsements don’t require the same overhead and pose much less of a financial risk. While you may not get national interest, you can generate buzz, build your clientele and increase your profits.

The media can be a powerful partner in helping you build your business. Third-party coverage from reputable media outlets is viewed as an objective, credible endorsement.

For example … You see an ad for a new local Indian take-away restaurant; it claims to have the best curries in the area. It catches your interest, but then again every restaurant ad says they have the best food and menus. Then you read an article by the local newspaper restaurant reviewer who raves about the choice and quality, deeming it the best he’s ever had.

Which is going to really convince you to try that restaurant? Chances are the restaurant review is going to give you the push you need. Third-party endorsements – whether by the media, a local organisation or a prominent member of your community – give your product or service the validation for which customers often look.  I’m happy to report that my company, PRimage, has helped many local companies and start-ups gain the buzz they need for their products.  Contact me to find out more ….

Health Advice? …. Ask Your Local Pharmacist!

In Family, Healthcare, Lifestyles, Pharmacists, Social Issues, Wellbeing on January 18, 2011 at 1:39 pm

If you’re looking for expert help on managing your medicines, coping with minor ailments, or tips for a healthy lifestyle, your local pharmacy really is the best place to go …. Pharmacists are highly trained medicines experts, and what’s more they’re so accessible.

Here’s a useful profile on the role and value of pharmacists – worth a read!

http://www.netdoctor.co.uk/healthy-living/wellbeing/role-of-pharmacists.htm

Pill promises to ease PMT …

In Family, Healthcare, Lifestyles, Marketing, Pharmacists, Social Issues, Wellbeing on January 17, 2011 at 2:06 pm

Just seen a report that a pill containing a mixture of fatty acids and vitamin E has been created by scientists to ease the symptoms of PMT.  Let’s hope it’s marketed successfully  – PMT is a monthly misery for so many women (and their husband’s and boyfriends!).

I’ve been taking Vit E for years – it’s got great anti-aging properties!

Everything Is Tickety Boo!

In Business, Celebrations, Communications, Humour, Inspirational Quotes, Lifestyles, Social Issues, Working from home on January 17, 2011 at 12:12 pm

According to psychologists, a combination of filthy weather, financial strains and shattered new year’s resolution has conspired to make today the most depressing day of the year.

Well, I’m determined NOT to have a Blue Monday … I will concentrate on positive thinking and new business planning opportunities, and also think about booking a winter sunshine break 🙂

“I Have A Dream’ …..

In Celebrations, Communications, Inspirational Quotes, Politics, Social Issues, Speakers, USA on January 17, 2011 at 11:32 am

MARTIN LUTHER KING ON THE DREAM OF FREEDOM (1963):

“So even though we face the difficulties of today and tomorrow, I still have a dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed . . . that all men are created equal. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today. And if America is to be a great nation, this must become true.”

I have posted this today  in honour of the US holiday commemorating Martin Luther King’s birthday … his words still hold a stunning power and grace more than 40 years after his death in Memphis on April 4, 1968.

“12 months to save the NHS” – PR Hype?

In GPs, Healthcare, Pharmacists, Politics, Public Affairs, Social Issues, Wellbeing on January 17, 2011 at 10:59 am

Public services reforms is the headline media story today – as David Cameron defends NHS reform plans, saying: ‘doing nothing will end in tears’ – http://bit.ly/e6T5VU

The key is for Education Secretary Michael Gove and Health Secretary Andrew Lansley to win over their sternest critics and also win the hearts and minds of the public that these radical changes are what’s needed – and will get results. Everyone in this country faces difficult times ahead – and it’s crucial that that the Government  gets these issues right! … 

The Government’s new health policies are aimed at improving NHS performance, reducing bureaucracy and improving the outcomes of treatment for patients. As a specialist healthcare communications consultant, I share some of the concerns voiced by healthcare professionals that the radical shakeup of the NHS could lead to a two-tier health service.

This country certainly needs to tackle its health and social inequalities – and in my opinion the Dept of Health must start to focus on dealing with health inequalities that those members of the community who either aren’t registered with a GP, or see no value in accessing healthcare, continue to suffer. So in this era of NHS reforms it is critical that reducing inequalities becomes a key focus for frontline health providers: not just GPs, but also community pharmacists.

Positive PR & Co-ordinated Communications from PRimage

In Blogging, Business, Communications, Conferences, Marketing, PR, PRimage, PRimage VIP Events, Public Affairs on January 15, 2011 at 8:08 pm

Are you looking for reliable, experienced and highly strategic PR support? Do you want a PR agency that has a strong reputation for client service and delivery of intelligent, effective PR and media relations – on time, on message and on budget?

If so, Judy Viitanen and the team at PRimage could provide the answer.

We are a full service Public Relations consultancy. Although we work in a variety of business arenas, we specialise in PR, media relations, public affairs and co-ordinated communications for the healthcare sector, with a strong emphasis on Pharmacy and the Pharmaceutical (Rx and OTC) industry – generating positive media exposure for our clients.


Judy Viitanen and the PRimage team are professionals who truly understand the PR business and healthcare communications in depth. Closely co-ordinated teamwork and regular brainstorming sessions on your business ensure we formulate and present you with the most creative proposals. At PRimage we integrate fully as an extension of your own team where our experience becomes shared.

You can be confident that our PR strategy and approach to your company’s media relations will be consistent and persistent; proactive as well as reactive: because we understand that positive editorial is a powerful promoter for your credibility, image and reputation.

And you can be sure that however small or large the PR project, we bring the same commitment to our implementation and delivery. At PRimage the partners do the work – we don’t just win the business!

From Menue to Venue …. Choose PRimage VIP Events

In Anniversaries, Bar Mitzvah, Birthdays, Celebrations, Engagements, Entertainment, Event Management, Family, Food, Lifestyles, Party Planning, PRimage VIP Events, Weddings, Wine on January 13, 2011 at 6:33 pm

When fun and a memorable private or family celebration is on the agenda, PRimage VIP events are delighted to help.

We have experience in a variety of private social events and party planning – from small intimate groups of four people to over three hundred. Let us make your special event wonderfully stress-free. Relax and enjoy the finest cuisine, impeccable service and excellent entertainment for your own special occasion.

Our expertise covers:

  • Corporate Events. Private Parties and Celebrations – Anniversaries, Engagements, Weddings, Birthdays, Bar Mitzvah

From menu to venue, PRimage VIP Events aim to make your celebration amazing and flawless!

Tips from PRimage VIP Events: The 5 ‘musts’ for successful event planning

In Blogging, Business, Communications, Conferences, Design + Print, Event Management, Exhibitions, Marketing, Meetings, Party Planning, Planning, PR, PRimage, PRimage VIP Events, Seminars, Speakers on January 13, 2011 at 4:36 pm

Our years of experience in organising successful and impactful client events has made PRimage pretty sassy in understanding what’s needed for successful pre and post planning.


Before planning your event or meeting, Judy Viitanen and the team advise that you focus on these 5 core points:

1.      Why are we meeting;

2.      What do we want to accomplish;

3.      Who’s coming;

4.      Where are we going;

5.      When will we meet?

Knowing the answers to these questions will help you get off to a good start!

More Tips:

Always ensure a thorough venue site visit before you book. Be sure to inspect the function rooms and amenities.  See if you can meet key staff while you’re there, including the sales manager or Meeting Director.

Become familiar with your chosen venue’s facilities and the capabilities of its staff. And choose a venue partner you can trust to guide your decisions accordingly.

Be clear whether spouses and children are welcome at your meeting or event. If they are invited to join in the occasion, be sure to have activities for them and extra rooms lined up.

One week before your event, confirm your meeting schedule, number of attendees, room set-up, AV needs, meal and reception schedules, travel logistics and overnight accommodation requirements.

Don’t underestimate the importance of attractive and informative event and meeting literature and marketing collateral. Clearly organized, well-designed folders, programmes, binders, directional signs and ID badges reinforce the importance of the meeting.

Take a break

It’s also crucial to keep attendees’ attention at meetings. We have discovered the useful tip of developing themes for meeting breaks. A morning break, for instance, could be a health break, with healthy snacks and a stretching session led by a professional.

In our experience, meetings and seminar should not go longer than 2 hours without a break, or attendees will get restless, or worse still bored!

Location, location – and timing is everything!

This is crucial. Consider a few key points when choosing your event location: geography, accessibility for attendees, budget, amenities, facilities and nearby attractions. After all, you want attendees to enjoy themselves at your meeting, and travel with relative ease.

Logistics and robust schedules are vital. Determine the arrival time for most of your guests so you, as event co-ordinator and the venue staff are properly prepared.

If you’re inviting speakers to your meeting, ask them if they have a preference for room set-up. Some may prefer theatre seating; some may like roundtable. It depends on what they have to say and how they like to say it.

At PRimage VIP Events we plan events that are creative and dynamic. We deliver on time and on budget.

PRimage VIP Events Team

The team’s experience and skill set ensures that events are turned around on tight timescales and delivered to an exacting standard, on time and on budget. For added-value, our team also includes the services of a professional photographer, florist, stylist, DJ and video producer.

We provide an outsourced option – or can work as an extension to your own team.

PRimage VIP Events ensure your events exceed expectations


Contact us today for more information: 01727874137 Or 07717691845

email: judy@primage.org